Key Accountabilities

The Director of Financial Confidence is accountable for setting and delivering Barclays’ enterprise strategy to improve customers’ financial confidence, ensuring meaningful, measurable customer outcomes while supporting long term business value, trust, and societal impact. The role provides strategic leadership across propositions, content, tools, partnerships, and ecosystems, positioning Financial Confidence as a core customer outcome and a differentiating strength for Barclays UK. The Director operates at enterprise level, influencing senior stakeholders, governing delivery, and representing Barclays credibly with external partners, regulators, and industry bodies.

• Ability to define and own an enterprise Financial Confidence strategy, aligned to business priorities, societal outcomes, and regulatory expectations.
• Ability to design and deliver compelling propositions to support the strategy and agenda.
• Ability to w...