Job Description

Employee Recognition and Rewards

Facebook/ Meta ads

• Develop and manage Facebook and Instagram advertising campaigns from start to finish
• Plan ad budgets based on marketing goals
• Build ad funnels for cold traffic, retargeting, and re-engagement
• Analyze results and adjust campaigns to improve performance
• Work with creatives and copywriters to produce effective ad content
• Set up and track conversions using Facebook Pixel and Google Analytics
• Run A/B tests on audiences, creatives, and placements
• Stay updated with Meta’s policies, tools, and ad trends
• Guide or collaborate with other ad specialists or freelancers if needed
• At least 2 years of experience running Facebook Ads with proven success
• Solid understanding of paid social media strategies and audience targeting
• Proficiency in Meta Ads Manager, Pixel tracking, and performan...