Job Summary: As the Facebook Ad Manager, you will be responsible for creating, managing, and optimizing Facebook advertising campaigns to drive engagement, leads, and conversions. You will analyze campaign performance data to maximize ROI and ensure alignment with marketing goals. Responsibilities: Plan, create, and manage Facebook ad campaigns across various objectives including awareness, traffic, conversion, and lead generation
Conduct thorough audience research and segmentation to target relevant demographics effectively
Develop compelling ad creatives and copy in collaboration with content and design teams
Monitor campaign performance metrics and KPIs; analyze data to optimize campaigns for better results
Manage budgets and bidding strategies to maximize cost-efficiency and ad performance
Perform A/B testing on ad creatives, formats, and audiences to identify the most effective strategies
Stay up-to-date with Facebook Ads platform updates, policies, and industry ...