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Executive - Marketing

Company

Larsen & Toubro

Location

Mumbai, India

Type

Full-time

Job Description for Brand Manager role

Job location: Mumbai

Key purpose of the job: This role is responsible for strategizing, planning, and executing all brand and marketing communication programs across defined geographies. The objective is to build brand equity, craft immersive brand experiences, and generate qualified demand for real estate projects through effective marketing activations, walkthroughs, and collaterals.

Key Accountabilities 

Strategic

  • Create and drive the overall marketing strategy for corporate brand and individual projects.
  • Develop media plans to increase project visibility and reach among the relevant TG.
  • Conceptualize and execute public relations and influencer engagement plans for consistent brand narrative.
  • Build a differentiated brand positioning through storytelling and customer-centric messaging.
  • Translate consumer insights and competitor anal...
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