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Email Marketing Specialist

Company

Norwegian Cruise Line Holdings

Location

Miami, United States

Type

Full-time

Responsibilities

BASIC PURPOSE

POSITION RESPONSIBILITIES

  • Build high-quality/compelling, email marketing templates including but not limited to: brief copywriting, image editing/enhancements, animations, banner ads and HTML responsive coding with an understanding of email best practices.
  • Effectively prioritize projects and deliver multiple email campaigns based on defined email marketing plan and audience.
  • Manage email data list imports and campaign filters within email marketing platform and periodically generate manual file imports as needed.
  • Communicate with key Marketing team members, stakeholders and media partners to define campaign objectives, design concepts, content approvals and delivery dates. 
  • Coordinate and configure lifecycle trigger campaigns using dynamic content rules for personalization through email service provider.
  • Evaluate email design elements and optimize campaigns based on...
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