Job Description
The Sr. Email Marketing Specialist is a power user of email marketing platforms with an understanding of email automation, how to influence engagement with a variety of target audiences and uses email marketing analytics tools to measure ROI of email efforts for the various branches and departments of DHI Mortgage and DHI Financial Services. The position will work on multiple projects and campaigns at a time.

Essential Job Functions

· Strategize, plan, and manage the day-to-day content of all email marketing initiatives that contribute to the overall communications goal and positively maintain the companys brand

· Build and execute email campaigns, including list building, segmentation analysis, browser and testing and email publishing

· Develop, execute, and analyze email automation and workflows for various branch and department needs

· Develop, execute, and analyze A/B testing for optimal email performance

· Mo...