Role Summary

To drive CRM performance across lifecycle touchpoints, ensuring revenue contribution, retention growth, and automation excellence. To execute and support end-to-end CRM campaigns and journeys across all channels, ensuring flawless, on-time delivery.

Key Success drivers including Accountabilities and Responsibilities

• Support the implementation of CRM strategies.

• Translate strategic direction into execution-ready tasks and content briefs.

• Follow best practices for campaign accuracy, personalization, and alignment with brand objectives.

• Provide operational feedback to help refine strategies.

• Build, QA, and deploy campaigns (BAU, promotional, and automated journeys) across email, push, in-app, and WhatsAPP.

• Translate business briefs into actionable requests for creative and design teams.

• Manage campaign cale...