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E-Mail Marketing Specialist

Company

Boardroom Appointments

Location

pretoria, South-Africa

Type

Full-time

About the job E-Mail Marketing Specialist

  • Degree (Communications / Marketing)
  • 5 years
  • Business to Consumer marketing
  • Experience in international markets
  • Experience with customer journey strategy development, reporting and implementation with a focus on emails

Skills and Knowledge (essential ):

  • Customer journey strategy development
  • Customer journey implementation, testing and reporting
  • Data analysis
  • Customer journey insight generation and optimizations
  • GA4 (Google Analytics 4)
  • Marketing Cloud (Salesforce marketing tool)
  • MailChimp
  • Competitor analysis
  • Proficient in Google Suite
  • Copywriting
  • Content creation
  • Campaign management
  • Optimizing lead conversion

Responsibilities:

  • Develop and coordinate full funnel customer journeys strategies and manage the implem...

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