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E-commerce & Digital Marketing Lead - Soda Stream

Company

PepsiCo

Location

South Korea, South Korea

Type

FULL_TIME

Overview

This is a critical E-commerce and Digital Marketing role to ensure SodaStream Korea is set up right by developing E-commerce Strategy & Planning, be the center of E-commerce Operations, Excellent Execution of campaigns, promotions for demand creation and Customer/Consumer Relationship Management(CRM) activities to establish the Brand’s identity among Korean consumers and drive penetration and growth

Responsibilities
  • E-Commerce Strategy & Execution – Develop and execute a winning e-commerce strategy that drives online Brand awareness, revenue growth and customer engagement
  • Marketplace & DTC Management – Build, manage, and optimize our presence on key online marketplaces (Coupang, Naver and etc.) as well as our direct-to-consumer (DTC) platform from an operation point of view
  • Digital Sales Performance – Own and optimize reach, click through rates, conversion rates, basket size, and repeat purchases, using data-driven insights to continuousl...
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