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Director Offline Marketing | Leading Health-tech brand

Company

Michael Page

Location

Mumbai, India

Type

Permanent

  • Opportunity to work with a leading health-tech brand
  • Opportunity to lead the offline marketing charter for the team
  • About Our Client

    The employer is a leading Health tech brand

    Job Description

  • Campaign Strategy & Execution
  • Media Planning & Buying
  • Performance Measurement & Optimization
  • Agency & Vendor Management
  • BTL, Activations & Community-Led Growth
  • The Successful Applicant

    . Proven Track Record: Managed ₹20cr+ Offline Budgets with Lead AttributionYou've run large-scale traditional media campaigns and can answer: What was your cost per lead? Which placements underperformed? How did you attribute offline conversions?2. Ground Reality Experience: Negotiated Media Buys in 20+ CitiesYou know how Tier-2 and Tier-3 markets work. You've personally negotiated with regional media houses, outdoor vendors, and print publications. You understand pricing dynamics, seasonal f...

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