**Description:**

*Implement the hotel’s Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, Spa and all other revenue generating departments.

*Establishing annual marketing communications budgets, including above the line advertising, public relations, sales promotions and publicity that will form part of the hotel’s business plan.

*To measure, interpret, prioritise and evaluate the effectiveness of marketing communications activities through an ROI analysis and adjust as necessary.

*To monitor all current attitudes and public statements concerning the hotel in foreign and local media.

*To closely work with Revenue ManagementManager / Analyst to maximise use of relevant data including customer profile, behaviour, and yield for the planning and evaluation of marketing communications.

*To develop good community contacts among government, businesse...