Job Description
The Director of Engagement will lead UT Health Austin's digital strategy across four core areas: Search (SEO/Paid Media), Web (Adobe Experience Manager), CRM (Salesforce Marketing Cloud, and Social/Digital Advertising. This role is responsible for creating a cohesive, data-driven digital experience that drives patient engagement and growth.

Responsibilities
 • Own and integrate digital strategy across SEO/SEM, websites (AEM), CRM (Salesforce Marketing Cloud), and paid/social channels.
 • Lead website strategy, content governance, and performance optimization within Adobe Experience Manager.
Oversee CRM strategy, segmentation, and lifecycle marketing using Salesforce Marketing Cloud.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will rec...