**Position Overview** :

As the Director, Franchise Leadership, you will set the vision and lead the execution of Coca-Cola's commercial and brand strategies within a dynamic and diverse marketplace. This pivotal role is responsible for advancing brand health, household penetration, and transactions by deeply understanding consumers and shoppers-translating key insights, advanced analytics, and segmentation into actionable growth plans.

You will architect and operationalize omni-channel strategies that win with shoppers and customers across all environments-from large and small-format retailers to foodservice, modern and traditional trade, as well as digital and eCommerce platforms. By championing consumer and shopper-centric activation, you will ensure our brands consistently win at every critical moment in the path to purchase: building awareness, driving conversion, increasing trips, and maximizing purchase intent.

Partnering with internal teams and our bot...