What you'll do here

• Lead the end‑to‑end strategy for building a robust pipeline of new institutional customers across prioritized product areas and customer segments.
• Translate growth goals into targeted GTM campaign strategies that increase marketing‑sourced pipeline, accelerate conversion, and support revenue growth.
• Lead the planning, prioritization, and execution of integrated, multi‑channel demand campaigns including email, paid media, SEO, SEM, webinars, and third‑party channels.
• Use behavioral and intent data to continuously optimize campaign performance.
• Identify and implement B to B customer‑centric initiatives appropriate for a strategic enterprise buyer.
• Align with Sales leadership to ensure seamless handoff of leads and high‑impact follow‑up motions.
• Partner with Revenue Operations to forecast, track, and improve pipeline contribution and conversion rates.
• Collaborate clo...