**Description**

This role will establish global governance for all global media and marketing data, helping ELC to establish and sustain a strong data foundation to power our growth analytics practice. This role will establish critical process’ across internal ELC teams and with external partners, harnessing global AI and agentic capabilities as part of a global change management program to deliver high quality data for different analytics use cases.

They will be responsible for leading a team of governance experts, to continuously enhance and improve process’ and ensure global taxonomy is updated to reflect business priorities and industry shifts.

**Definition of global media and marketing data standards**

+ Define global taxonomy for all on & offline media in close partnership with global media agency and ELC media experts across markets.
+ Build global campaign and audience ID approach to allow ELC teams to track performance at the right level ...