Job Summary:
The Director of Customer Insights is responsible for Customer and Brand Insights across the organization, and the aggregation of those insights into actionable intelligence to drive strategic change and visibility.
The Director of Enterprise Insights is a data-driven strategist, specializing in insights and analytics. The person in this position brings a high level of competency for planning and conducting customer and brand research and garnering high-level, actionable insights from multiple forms of third-party and first-party research, both qualitative and quantitative.
Key Roles and Responsibilities
Research and Customer Insights
Serves as the driver and aggregator of information on the At Home customer, bringing the consumer perspective to organizational decision-making by executing market analysis and research activities
Plans and directs research (including brand tracker and focus groups) and develops action...
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