**Job Description**

**Director, Consumer Marketing – Market Activation & Expansion, HIV Prevention**

Join the U.S. launch team for an investigational Phase III HIV prevention asset (PrEP) to lead market activation and expansion for people who may benefit from PrEP (PwBP). Reporting to the Executive Director, U.S. Commercial Lead, this role leads the end-to-end consumer activation and expansion strategy—from insights and strategy to content development (with agency and agile teams) and omnichannel execution across personal and non-personal channels to support a successful launch.

The role requires expertise in consumer behavior, digital engagement, and agile marketing, as well as the ability to translate insights into campaigns that motivate key segments (women, African American and Hispanic men, youth, etc.) to consider PrEP. Given the dynamic nature of our marketing capabilities, a successful candidate will need a high level of learning agility, resilience, ...