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Director, Consumer and Shopper Insights and Portfolio Management, Stills

Company

The Coca-Cola Company

Location

Shanghai, China

Type

Full-time

The Director, Consumer and Shopper Insights and Portfolio Management will be a core driver of the category and brand's growth trajectory, responsible for driving the deep consumer understanding into brand/category development and shaping business decision-making, steering long-term growth plans, and enhancing consumer connection. This role will be responsible for translating deep human insights into actionable strategies that fuel brand relevance, category growth, and long-term business success. This role will also require leveraging advanced analytics, AI tools, and global best practices to elevate decision-making and organizational impact. 

**What You'll Do for US**

1. Strategic Business Analysis & Growth Opportunity Unlock 

+ Lead end-to-end analysis of category, brand, and competitive performance to identify growth levels and unlock new opportunities. 

+ Integrate diverse data sources (e.g., consumer panels, retail data, social listening, campaig...

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