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Director, Consumer and Shopper Insights and Portfolio Management, Stills

Company

Coca Cola

Location

Shanghai, China

Type

Full time

Description

Summary:

The Director, Consumer and Shopper Insightsand Portfolio Managementwill be a core driver of the category and brand’s growth trajectory, responsible for driving the deep consumer understanding into brand/category development and shaping business decision-making, steering long-term growth plans, and enhancing consumer connection. This role will be responsible fortranslating deep human insights into actionable strategies that fuel brand relevance, category growth, and long-term business success. This role will also require leveragingadvanced analytics, AI tools, and global best practices to elevate decision-making and organizational impact. 

WhatYou’llDo for US

1. Strategic Business Analysis & Growth Opportunity Unlock 

  • Lead end-to-end analysis of category, brand, and competitive performance to identify growth levels and unlock new opportunities. 

  • Integrate diverse data sources (e.g., consumer panels,...

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