Description Digital Strategy Manager (Website & Conversion Optimization) The Digital Strategy Manager is responsible for driving measurable improvements in website performance and customer conversion through data-driven strategy, experimentation, and continuous optimization. This role focuses on the end-to-end digital funnel—from traffic entry through conversion—partnering closely with marketing, product, digital, analytics, and brand to improve customer experiences and business outcomes. This role blends strategic thinking, hands-on optimization, experimentation rigor, and performance management, with a strong bias toward action and measurable impact. Key Responsibilities Website & Conversion Funnel Optimization · Own and optimize key website conversion funnels (e.g., acquisition, engagement, application, enrollment, lead capture). · Identify friction points and drop-offs across journeys and prioritize opportunities to improve conversion, efficiency, and customer ...