Description
Job Description

Digital Strategy Manager (Website & Conversion Optimization)

The Digital Strategy Manager is responsible for driving measurable improvements in website performance and customer conversion through data-driven strategy, experimentation, and continuous optimization. This role focuses on the end-to-end digital funnel—from traffic entry through conversion—partnering closely with marketing, product, digital, analytics, and brand to improve customer experiences and business outcomes.

This role blends strategic thinking, hands-on optimization, experimentation rigor, and performance management, with a strong bias toward action and measurable impact.


Key Responsibilities

Website & Conversion Funnel Optimization

· Own and optimize key website conversion funnels (e.g., acquisition, engagement, application, enrollment, lead capture).

· Identify friction points and drop-offs across journe...