Develop and execute the end-to-end digital marketing strategy across all key channels (SEO/SEM, social media, email, display advertising, and WhatsApp).
Plan, manage, and optimise all paid digital campaigns (e.g., Google Ads, Meta Ads) to generate leads, drive website traffic, and maximise ROAS/CPL.
Oversee all company social media accounts (Facebook, Instagram, LinkedIn, YouTube), including content calendar creation, community management, and engagement.
Monitor, analyse, and report on all digital marketing KPIs (e.g., website traffic, conversion rates, reach) using Google Analytics and other platform tools.
Manage the company's on-page and off-page SEO strategy to improve organic search rankings for key terms.
Collaborate with the Brand team to create and adapt content for digital-first platforms (videos, blogs, social posts) and oversee the maintenance/UX of t...
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