**Job Title:**

Digital Marketing Manager

**Business Unit:**

Marketing

**Job Grade:**

**Location :**

Mumbai

**A. Integrated Digital Campaigns & Demand Generation**

+ Plan and execute integrated campaigns with a strong digital component across APAC markets
+ Drive full-funnel strategy: Awareness Consideration Conversion Retention
+ Lead always-on social media campaigns along with campaign bursts
+ Drive demand generation through digital channels

**B. Content & Creative Development**

+ Work with creative and social agencies to develop digital videos, influencer content, scripts and static/banner creative
+ Contribute to campaign ideation and storytelling
+ Ensure content effectiveness across platforms and markets
+ Experience in performance/e-commerce-led creative is an advantage

**C. Influencer Marketing**

+ Collaborate with regional influencer marketing agenci...