Lead end-to-end activation of digital campaigns across paid search, paid social, display, video, and owned channels.
Translate regional commercial strategies into executable digital and local sales campaigns. Activate omni-channel campaigns aligned to customer journey stages and commercial objectives.
Act as a key interface to regional and market colleagues, ensuring campaigns are executed with the right channels and messaging, campaign toolkits, activation guidance, and best practices.
Own campaign planning, calendars, budgets, and timelines, ensuring on-time and high-quality delivery.
Drive ROI tracking, performance measurement, and reporting across campaigns.
Monitor performance against KPIs and commercial objectives.
Conduct A/B testing on creative, messaging, formats, and targeting.
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