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Digital Marketing Manager

Company

Saaki, Argus & Averil Consulting

Location

Chennai, India

Type

Full-time

Key Responsibilities:-

Digital Strategy & Campaigns:

  • Plan and execute integrated digital marketing campaigns
  • Manage channels: SEO, SEM, social media, display, email, and affiliates
  • Align campaigns with brand and business objectives

    • Performance Marketing:

  • Drive paid media campaigns (Google Ads, Meta, etc.)
  • Optimize campaigns for ROI, CAC, and conversions
  • Track and improve campaign performance using analytics

    • E-commerce & Growth:

  • Support online sales through marketplaces and D2C platforms
  • Improve traffic, conversion rates, and customer retention
  • Work closely with e-commerce and sales teams

    • Content & Social Media:

  • Oversee content strategy and calendar
  • Manage social media platforms and engagement
  • Drive influencer marketing and brand collaborations

    • Analytics & Reporting:

  • Monitor KPIs using tools like Google Analytic...

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