The Digital Marketing Manager guides MB2 Dental’s B2B digital demand generation strategy, with a primary focus on SEO and paid media performance in coordination with our agency partners. Working as the in-house digital expert, this role is responsible for developing and optimizing both paid and organic digital campaigns, managing funnel performance, and driving qualified lead generation that supports MB2 partner practice growth and Carabelli Club membership.

 

As the internal lead for paid and organic digital programs, the Digital Marketing Manager ensures agency execution aligns with business objectives and budget targets while maintaining high lead-quality standards. The role leverages HubSpot to manage campaign execution, lead lifecycle strategy, marketing automation, and performance measurement across the full B2B funnel.