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Digital Marketing & Growth Director

Company

MRINetwork

Location

Mexico City, Mexico

Type

Permanent

Scope of the Job

Our client is seeking a Digital Marketing & Growth Director to own the full consultant lifecycle, from acquisition to retention, driving scalable growth through performance marketing, engagement ecosystems, and digital innovation. You will lead multiple teams and growth engines, ensuring a fully integrated approach between digital and traditional recruitment models.

DUTIES AND RESPONSIBILITIES 

  • Define and execute the end-to-end growth strategy across the consultant lifecycle (acquisition, activation, retention, and development)

  • Drive scalable growth while balancing acquisition (hunting) and retention/engagement (farming) strategies

  • Own key growth metrics including CAC, LTV, ROAS, funnel conversion, and overall channel performance

  • Lead digital acquisition strategy across paid channels (Google, Meta, TikTok), optimizing investment, audiences, and conversion

  • Define and lead engagement and lifecycl...
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