Key Responsibilities 1. Digital Strategy & Campaign Management Social Media Strategy:
Build, plan, and execute a comprehensive social media calendar across Instagram, Facebook, TikTok, and other platforms to hit engagement and conversion KPIs. Paid Media:
Plan, execute, and optimize paid campaigns across Meta and Google Ads to maximize ROI. Brand Stewardship:
Ensure absolute brand consistency across all marketing channels and customer touchpoints. 2. Content Creation & Creative Direction Content Creation:
Lead content production, including filming, photo/video editing, and copywriting to keep our feeds fresh and on-brand. Content Marketing:
Write compelling blog posts that establish our authority in the sleep and wellness space. Collateral Design:
Create high-quality sales and event tools, including presentation decks, flyers, promotional banners, and digital assets. Production Management:
Act as the liaison with production companies, directing product and lifestyl...