Digital Advertising & Performance Marketing
Manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and other digital platforms. Optimize campaigns based on performance data and marketing objectives. Conduct A/B testing on creatives, copywriting, and landing pages to improve conversion rates. Track and analyze campaign performance using Google Analytics, Meta Business Suite, and marketplace analytics tools.
Social Media & Content Marketing
Create and manage engaging content for social media platforms including Instagram, TikTok, Facebook and Youtube. Develop campaign calendars and execute product-focused marketing initiatives. Coordinate influencer and KOL partnerships to increase brand awareness and engagement. Support photography, videography, and short-form video content creation for marketing campaigns.
CRM & Retention Marketing
Execute email marketing and CRM campaigns to improve customer retention and repeat purchases. Manage c...