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Digital Marketing Architect - Consumer Goods, Retail and Logistics - Germany

Company

Infosys

Location

Munich, Germany

Type

Full-time

The Role

We are seeking a visionary and experienced Digital Marketing Architect to design, build, and optimize our digital marketing technology stack. You will be the central owner of our MarTech blueprint, ensuring all platforms work in harmony to support our omnichannel retail strategy. Your primary mission is to create a scalable, integrated, and data-driven ecosystem that enables world-class personalization, drives customer loyalty, and maximizes marketing ROI. You will act as the key liaison between Marketing, IT, E-commerce, and Data teams to turn business goals into technical reality.

Key Responsibilities

  • MarTech Stack Architecture: Design and govern the end-to-end architecture of our marketing technology stack, including our Customer Data Platform (CDP), e-commerce platform, personalization engine, loyalty platform, and campaign management tools.
  • Omnichannel Customer Journey Design: Architect the data flows and syst...
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