Digital Marketing and Social Media Specialist

About the job Digital Marketing and Social Media Specialist

Our client islooking for an experienced Digital Marketing and Social Media Specialist to lead brand awareness, content creation, and community engagement efforts. The role involves developing and executing multi-channel campaigns, optimizing performance, and creating compelling content.

Key Responsibilities:

• Conduct market research to understand target audiences, competitors, and industry trends.
• Collaborate with internal teams to define campaign goals, objectives, and KPIs.
• Implement digital marketing strategies across various channels (e.g., Google Ads, Facebook Ads, LinkedIn) to drive brand awareness and lead generation.
• Monitor, analyze, and optimize the performance of digital marketing campaigns using tools like Google Analytics to ensure maximum ROI.
• Utilize SEO best ...