ROLE OVERVIEW The Digital Experience Designer is a pivotal role at the intersection of design, technology, and commerce. You will be responsible for the end-to-end digital experience on the prettyFIT website - ensuring every page is visually cohesive, intuitively navigable, and optimized to convert browsers into buyers. Working closely with the Marketing, Merchandising, and Digital teams, you will champion the customer at every stage of their online journey, across both desktop and mobile platforms. KEY RESPONSIBILITIES 1. Website Design & Visual Cohesion . Manage and maintain a cohesive, brand-aligned visual design language across all website pages - homepage, category pages, product detail pages, campaign landing pages, and promotional hubs. . Develop and manage a consistent design system including typography, color palette, spacing, iconography, and component libraries to ensure uniformity across all digital touchpoints. . Translate seasonal campaigns and brand direction into compel...