Lead overall Trade Planning strategy for Online channel (Makro PRO) - Develop and own end-to-end trade plans for overall online campaigns, aligning with corporate objectives, platform traffic, sales targets, and profitability (gross margin)
Plan and execute integrated online campaigns and trade mechanics - Design, manage, and optimize online trade across key campaign moments to drive conversion, frequency, and basket size.
Own category trade planning for Dry Grocery – Non-Food (Omni-Channel)Develop category-level trade plans for Dry Grocery (Non-Food), including assortment focus, promotional depth, hero SKUs, and pricing strategy to support as omni-growth
Collaborate cross-functionally to deliver effective online & Omni executionWork closely with Commercial, Marketing, and BI to ensure trade plans are effectively translated into online & omni execution, visibility placement, and customer-facing communication.
Monitor performance and optim...
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