RESPONSIBILITIES PLAYER BEHAVIOUR & RETENTION ANALYTICS Build dashboards to monitor player health, retention, engagement, and churn.
Perform cohort, funnel, and player segmentation analyses to uncover behavioral insights.
Identify churn risks, engagement opportunities, and metric anomalies, delivering actionable recommendations to product and live-ops teams.
Build attribution dashboards and analyze campaign, channel, creative, and geo performance to drive optimization.
Deliver actionable post-campaign insights, monitor paid vs.
organic trends, and identify top-performing creatives.
Build LTV ...
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