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Customer Marketing Lead

Company

Access Group

Location

auckland, New-Zealand

Type

Full-time

Customer Marketing Lead

We’re looking for a marketing professional to own Tradify’s customer marketing and lifecycle strategy. This role focuses on retention, engagement, and growth – deepening customer relationships, reducing churn, and driving expansion revenue.

Day‑to‑day, you will:

  • Develop and own the global customer marketing strategy aligned to ANZ & UK priorities
  • Design and lead lifecycle programmes across the customer journey – from trial, renewal, and advocacy – including case studies, reviews, and customer stories
  • Create targeted campaigns to improve onboarding, reduce churn, and drive feature adoption
  • Partner with Product & Customer Service to inform messaging and support product‑led growth
  • Manage marketing automation and performance reporting to optimise customer communications

Your skills and experiences might also include:

  • 5+ years’ experience in customer marketing,...

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