Segmentation & Triggers

Use Optimove to segment users based on behavior (e.g., VIPs, lapsing bettors, high-converting players) and set up real‑time and scheduled triggers.

Creative Collaboration

Work with Creative and Product teams to craft engaging, personalized content that is channel‑appropriate and brand‑aligned.

Performance Analysis

Monitor delivery, engagement, opt‑out rates, and conversion metrics across all channels; provide actionable recommendations for improvement.

Compliance & Best Practices

Ensure all communications meet PAGCOR, ASC, and telco regulations (e.g., disclaimers, opt‑out logic, frequency limits).

Requirements

• 3+ years of experience in CRM, retention, or lifecycle marketing for digital products (gaming, e-commerce, or fintech preferred)
• Hands‑on experience using Optimove for campaign orchestration, segmentation, trigger setup, and analytic...