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CRM Specialist / Lead (SMS Campaigns)

Company

Dempsey Resource Management Inc.

Location

quezon city, Philippines

Type

Full-time

On-site - Quezon City 3-5 Yrs Exp Bachelor Full-time

Job Description

Employee Recognition and Rewards

Performance Bonus

Government Mandated Benefits

Key Responsibilities

  • SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign calendar aligned with casino and sportsbook promotions.
  • Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g. bonus reminders, churn reactivation, inactivity nudges).
  • Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIPs, new depositors, high churn risk) to drive tailored messaging.
  • Copy Development – Collaborate with Creatives and Product teams to develop high-converting, brand-aligned SMS copy.
  • Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs using internal dashboards or telco tools.
  • Tech & Vendor Coordination ...

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