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CRM Growth Lead - Fintech (UAE)

Company

Careers at UAE

Location

dubai, United-Arab-Emirates

Type

Full-time

CRM Manager – UAE

Job Title

CRM Manager – UAE

Job Description

What you’ll do:

  • Lead and become the CRM champion for the UAE office
  • Develop an annual comms calendar for existing clients with the objective of retaining clients and showing them opportunities to trade more
  • Develop an annual content calendar for demo account holders with the objective of increasing conversions from Demo to live accounts
  • Become the main liaison for all CRM matters with the Central Marketing team; understand the CRM global guidelines and initiatives and cascade them to local teams
  • Create and execute a range of CRM communications, from regulatory-driven sends to promotional sends, selecting the appropriate channels for each send (email, push notification on the app, SMS)
  • Use data and insights to segment audience
  • Work with local premium client and new business teams to create the right co...

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