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CRM & CX Assistant, Travel Retail Asia (Contract)

Company

Hermès

Location

Hong Kong, Hong Kong

Type

Part time

Main Responsibilities:

  • CRM Database Maintenance
  • Account merging and data clearance to improve data quality of the database.
  • Communicate with other subsidiaries for cross-store merging and with the stores for feedback on data entry quality.
  • CRM Activations
  • Adapt the group segmentations to the local strategic needs, focus on the targeted segments and coordinate corresponding action plans.
  • Execute CRM activation plans to improve recruitment, retention and loyalty rate, measure effectiveness and follow up plans.
  • Clienteling Activities
  • Support outreach campaigns through one-to-many or one-to-one communication channels including outreach lists, assets building and reporting.
  • CRM Analysis and Reporting
  • Prepare and present monthly CRM dashboard to the stores and to the management.
  • Produce ad hoc CRM reports including customer trends, focused métiers, targeted customer se...

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