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Creative Strategist

Company

Carisma Spa & Wellness

Location

Mumbai, India

Type

Full-time

We are looking for a Creative Strategist who can bridge the gap between data, storytelling, and design. This role is responsible for developing high-performing creative concepts that drive brand engagement, customer acquisition, and revenue growth across digital channels.
You will work closely with marketing, performance, content, and design teams to translate insights into compelling campaigns that resonate with target audiences.
Key Responsibilities
Develop and execute creative strategies aligned with brand and business goals
Analyze performance data (ads, campaigns, content) to generate actionable creative insights
Conceptualize and brief high-impact campaigns across digital platforms (Meta, Google, TikTok, YouTube, etc.)
Collaborate with designers, copywriters, and media buyers to produce engaging creatives
Identify trends, cultural moments, and consumer behavior shifts to inform content direction
A/B test creative formats, messaging, and hooks to optimize p...

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