Duties & Responsibilities
Content Creation & Copywriting:
- Write clear, persuasive, appetising, and original copy for digital and print media, including websites, blogs, social media, ads and product descriptions.
- Adapt brand voice and tone for different audiences and platforms while maintaining consistency.
- Craft compelling headlines, taglines, and calls-to-action (CTAs) to maximise engagement.
- Research industry trends, competitors, and target audience preferences to inform content strategy.
Editing & Proofreading:
- Review and edit content for grammar, clarity, accuracy, and SEO optimisation.
- Ensure all copy aligns with brand guidelines and marketing objectives.
- Collaborate with designers to ensure text and visuals complement each other.
Collaboration & Strategy:
- Work closely with the marketing, design, and Fresh Food teams t...