Work closely with the international recruitment team to execute the paid digital campaigns across Meta, LinkedIn, TikTok, and other relevant platforms and align campaigns with international recruitment priorities
Monitor and analyze campaign performance, continuously improving ROI through data-driven optimization
Support the development of targeted campaign strategies for different markets, including China
2. Creative Design & Content Development
Develop and localize content for international audiences across key social media platforms
Apply knowledge of China social media platforms (e.g. WeChat) to ensure relevance and effectiveness
Create and adapt digital marketing assets, including social media posts, ad creatives, and simple promotional materials (e.g. posters, banners)
Manage the development of creative assets, working with internal or external designers...
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