Content Strategist (Performance & Growth)

Location: Kota Damansara, Petaling Jaya (On-site)

Company: Beauty Effect Store Sdn Bhd

About the Role

We’re looking for a Content Strategist who sees content as more than just ideas or visuals.

At SKINMADE, content plays a key role in how we grow. This role focuses on shaping content direction with performance in mind— identifying what works, why it works, and how to do more of it.

If you naturally think in patterns, care about results, and enjoy turning insights into clear direction, this role will fit you well.

What You’ll Do

• Translate audience insights into clear content direction (hooks, angles, messaging)
• Review content performance and identify patterns behind what works
• Work with internal teams to:
• Scale high-performing content
• Improve or replace underperforming ideas
• Provide direction for con...