Job Description
Content Strategy & Ideation
• Collaborate with marketing leadership to support content strategies that align with product launches, marketing initiatives, and demand generation goals.
• Identify problems, market opportunities, and competitive differentiators to help shape compelling product narratives.
• Generate content ideas and story frameworks that clearly communicate how our solutions stand out in the market.
• Develop, alongside leadership and cross-functional teams, content plans aligned to key personas and buying journeys.
Content Creation
• Write high-quality, conversion-focused content including:
o Website pages and product content
o Retailer product listings and bullet points
o Digital advertising copy
o Native articles
o Email campaigns
o YouTube titles, captions, and descriptions
o Other content as needed
• Develop problem/solution storytelling that clearly communicates product value.
• Tailor messaging to dif...