We are seeking a Content Creator who can
own both the capture and direction of content
, not just filming. This role requires someone who can identify what is worth filming, shape it into clear content themes, and consistently produce engaging short-form videos that support business growth. You will work closely with the founder but are expected to
take initiative in deciding what content to create, why it matters, and how it should be executed
. Key Responsibilities Plan and propose
weekly content themes and angles
(not just execute tasks) Identify opportunities in daily studio activity and translate them into content Film short-form video content on-site (2-3 sessions per week) Direct the founder during filming (prompt talking points, guide structure) Edit and produce:12-20 reels per month Regular Instagram stories (3 times per week) Ensure variety in content (e.g. customer problems, product positioning, behind-the-scenes, premium work, founder voice) Write captions...