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Content Coordinator

Company

H&M

Location

Kuala Lumpur, Malaysia

Type

full-time

Job Description

WHAT YOU'LL DO

As Content Coordinator, you coordinate CRM content across channels and ensure accurate setup and execution in marketing automation tools to deliver consistent, high-quality customer communication.

You will:

  • Coordinate and manage content across CRM channels (Email, Push, SMS, WhatsApp), ensuring alignment with planned campaigns and communication calendars
  • Set up and execute CRM communications in marketing automation tools based on defined plans and existing content assets
  • Manage copy and content quality, including writing, editing, and validating content across channels
  • Coordinate translation and adaptation of content to ensure accuracy and consistency across markets
  • Review and approve content outputs, ensuring alignment with brand guidelines and communication standards
  • Collaborate with cross-functional teams to deliver smooth and timely campaign execution
...

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