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Consumer Planner (Buenos Aires)

Company

Diageo

Location

buenos aires, Argentina

Type

Full-time

About The Role

The role delivers a holistic, data‑driven understanding of consumers, shoppers, category and commercial performance, transforming multiple data sources into actionable insights that drive profitable growth.

Responsibilities

  • Develop and recommend the annual learning plan; influence key stakeholders and manage associated budget.
  • Own all stages of primary and secondary research—methodology selection, vendor management, and reporting—while ensuring responsible research guidelines are met.
  • Synthesize quantitative and qualitative data to provide clear, actionable insights that identify growth opportunities.
  • Proactively identify and define opportunities for growth and articulate the steps required to realize them.
  • Seek deep consumer, shopper and category insights to drive penetration growth and inspire marketing and innovation ideas.
  • Deliver strategic leadership and an insight‑fuelled perspective t...

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