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Communication & Digital Specialist (Fixed-Term Contract)

Company

Panasonic Automotive Systems Europe

Location

Milan, Italy

Type

Fixed term

WHAT YOU WILL BE DOING

This role is the main point of responsibility for all communication and social media activities within the National Sales Company (NSC), operating in close alignment with headquarters’ strategy, standards and guidelines, within the HVAC (heating, ventilation and air conditioning) industry.

Key Responsabilities

  • Develop and implement regular PR activities in collaboration with central PHVACEU PR agencies and local agencies
  • Plan and manage all online marketing channels social media activities and channels, Panasonic websites, advertising activities and campaigns)
  • Create and execute a promotional plan targeting mass media, in line with the allocated budget
  • Develop and implement marketing automation plans, including lead generation and nurturing campaigns
  • Propose and monitor marketing budgets related to communication activities, as defined by the Marketing Man...
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