The Central EU Cluster DX/Commercial Lead is accountable for end‑to‑end commercial value creation across the Cluster, driving accelerated, sustainable, profitable growth by integrating Demand Acceleration, Perfect Store Excellence, Trade Marketing, Category Leadership and Revenue Growth Management (RGM).

As a core member of the Cluster Leadership Team, the role is accountable for ensuring portfolio and channel growth is strategically aligned, flawlessly executed, and financially sound.

The role balances builder mindset and execution rigor, shaping new commercial capabilities while embedding PepsiCo-Sodastream enterprise-wide standards, governance and scalability.

Key Accountabilities

1. Commercial Strategy & Demand Acceleration