Commercial Manager – Traditional Channel

Location: Bogotá D.C. or Villavicencio. Availability to travel according to business needs.

About the role

We are looking for a Commercial Manager – Traditional Channel to lead the commercial strategy for the traditional trade channel in AAK Colombia. This role is responsible for driving profitable growth, strengthening relationships with distributors, wholesalers, customers, and strategic partners, and ensuring the achievement of sales, coverage, expansion, and profitability objectives.

Responsibilities

• Design and implement commercial strategies and action plans for the traditional trade channel.
• Define sales, coverage, market expansion, and growth objectives aligned with the company's commercial strategy.
• Drive profitable growth through the development of current customers, new customers, distributors, wholesalers, and strategic partners.
• Manage commercial relations...